In the heart of Kerala's capital, Thiruvananthapuram lies the bustling panchayat of Balaramapuram. With its rich history, vibrant culture, and a community of weavers deeply rooted in tradition, the town is synonymous with the art of handloom weaving and is a testament to the resilience of a community whose legacy spans generations. In working with the artisans of the community, the team at Mirali has witnessed firsthand the passion, expertise, and generational knowledge that these artisans brought to their craft. This is what also helped us understand that the legacy of this weaving community deserves not just preservation but elevation.

A Glimpse into the History & Modern-Day Challenges of Balaramapuram

Balaramapuram's journey as a weaving hub began during the reign of Maharaja Balarama Varma in the late 18th century. His vision was to transform Balaramapuram and its surrounding areas into an agro-based industrial hub with various industries, including paddy and coconut cultivation, fishing, weaving, and oil extraction. During his rule, seven weaver families  known as Shaliars, were brought from Tamil Nadu to weave fabrics for the royal family. Their settlement here, at what is now known as the Shaliar Street, laid the foundation for the locale’s weaving heritage - with the panchayat becoming synonymous with handloom weaving and being named after the Maharaja himself. The weavers with ancestral knowledge and a passion for their craft, wove fabrics from cotton, using traditional throw-shuttle pit looms. They were dedicated to preserving time-honoured techniques, forgoing modern appliances even for weaving intricate designs. The resultant Balaramapuram Handloom fabric became renowned for its unparalleled beauty and quality, and has continued to hold that value ever since. 


However, the weavers of Balaramapuram now face challenges that threaten the survival of their craft. The emergence of power looms and a decline in textile prices have created an economic struggle for the community. The younger generation, enticed by opportunities in other sectors, is drifting away from the weaving tradition. The weavers' overhead costs far exceed those of mass-producing textile factories, making it difficult for them to compete in today's economy. Varieties of woven clothes that were once the exclusive domain of handloom weavers are now produced on power looms, intensifying the competition. Even during Onam, the erstwhile ‘best season’ for the weaving community, many were  struggling for financial stability. But amidst these challenges, there is hope. The demand for handloom products continues to grow -  reflecting a yearning for authenticity and quality, and providing hope for traditional weavers.

The Mirali - Balaramapuram Connection

At Mirali, we're not just in the business of fashion; we're in the business of storytelling, weaving tales of heritage, innovation, and the human spirit. Our journey has taken us to the heart of Kerala's cultural treasure, Balaramapuram, where we've had the privilege of collaborating with a community of weavers whose roots run deep in tradition. Our bond with Balaramapuram was serendipitous - born out of a college friendship. When the idea for Mirali was conceived, it was during the challenging times of the COVID-19 pandemic. Seeking to source fabrics for our Onam collection, we stumbled upon the traditional cream and gold fabric that would become the cornerstone of our brand's identity. During a time when most traditional artisans struggled immensely, the weavers of Balaramapuram were able to make a decent livelihood owing to brands like Mirali and others e-commerce focused businesses. 

For our founder Rathu Krishna, it was an epiphany. As someone who had always cherished the comfort and authenticity of handloom textiles, Balaramapuram's weavers offered the perfect synergy between tradition and contemporary fashion. This is how Mirali’s journey with this remarkable community began. Mirali's initial collection focused on comfortable,handloom-based attire for children. It was a perfect marriage of tradition and modernity, capturing the essence of Balaramapuram's weavers and their craftsmanship. Rathu's personal connection and the kinship she felt with the artisans have fueled Mirali's commitment to this community. As a brand, they understand the weavers' generational knowledge and unwavering dedication to preserving their craft.

The Path to A Better Future

The challenges faced by the weavers of Balaramapuram demand innovative solutions for their craft and community. From creating diverse and contemporary design objects  with a demand in the market, to working closely with weavers to experiment with materials and techniques, there are many things that Mirali as a brand hopes to do, to breathe new life into this traditional industry. One of the primary concerns for most modern day weavers is the need for stable income and reshaping the traditional compensation model can also help the community thrive, inspiring the next generation  to carry forward their heritage. Ultimately, the aim  is not just to create demand for handloom products but to educate people about their comfort and value as well. 

While we talk about the weavers of Balaramapuram, let us remember that their craft is not just about fabric; it's about the threads that bind generations, culture, and heritage. Balaramapuram is more than just a place; it's a sanctuary of tradition, a testament to the artistry of its weavers, and a beacon of hope for a community facing challenges. Mirali as a brand hopes to be a bridge between the past and the future, between tradition and innovation. Together, the brand and community can help weave a stronger narrative for the future of the handloom industry,  revive traditions, make innovations and craft a brighter future, one thread at a time.

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October 17, 2023 — Mirali Clothing