The idea of a sustainable and socially conscious clothing line for children is what came to fruition in the brand of Mirali. In a world of fast fashion and consumerism, we tread with slow and eco-conscious steps, holding on to the hands of our South-Indian heritage. In each garment
that we craft, we bring to you the best of tradition and modernity in a singular blend of elegance and comfort that only handwoven fabric can lay claim to.

All of our clothing line begin in the looms of Balaramapuram, where at the deft hands of the Saliyar weaver community
are woven stories that encase the tradition of over two centuries. Embodying the values at the core of Mirali is our campaign “Aikyam”, launched with a view
to bring to the limelight the forgotten glory of the handloom industry with a refreshing
twist of high-fashion. Under this campaign featuring bespoke festive wear for your little ones as well as your family, thirty-percent of our sales proceeds are transferred to the Saliyar community. In furthering our vision of creating a mindful and eco-conscious consumer culture, we operate exclusively on a made-to-order basis to avoid stock and material wastage while bringing you unique poems woven to the desires of your heart.

When you choose to be a part of Mirali and Aikyam, not only do you join in our humble attempts to keep up nature’s harmony, but you also strike a happy note in the hearts of these weavers, as
well as in ours! What we wear reflect who we are and with Mirali, let your little ones epitomise the values that we as a society strive to uphold.

Together, let’s consciously trace our steps back to nature and to our heritage, one attire at a time.

 

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The idea of a sustainable and socially conscious clothing line for children is what came to fruition in the brand of Mirali. In a world of fast fashion and consumerism, we tread with slow and eco-conscious steps, holding on to the hands of our South-Indian heritage. In each garment that we craft, we bring to you the best of tradition and modernity in a singular blend of elegance and comfort that only handwoven fabric can lay claim to.

All of our clothing line begin in the looms of Balaramapuram, where at the deft hands of the Saliyar weaver community are woven stories that encase the tradition of over two centuries. Embodying the values at the core of Mirali is our campaign “Aikyam”, launched with a view to bring to the limelight the forgotten glory of the handloom industry with a refreshing twist of high-fashion. Under this campaign featuring bespoke festive wear for your little ones as well as your family, thirty-percent of our sales proceeds are transferred to the Saliyar community. In furthering our vision of creating a mindful and eco-conscious consumer culture, we operate exclusively on a made-to-order basis to avoid stock and material wastage while bringing you unique poems woven to the desires of your heart.

When you choose to be a part of Mirali and Aikyam, not only do you join in our humble attempts to keep up nature’s harmony, but you also strike a happy note in the hearts of these weavers, as well as in ours! What we wear reflect who we are and with Mirali, let your little ones epitomise the values that we as a society strive to uphold.

Together, let’s consciously trace our steps back to nature and to our heritage, one attire at a time.