The Mirali Story
Mirali is now under Raoui Apparels Pvt Ltd, a fashion and lifestyle company that is focused on promoting handmade products with a positive impact on society and the respective industries. Mirali offers a unique collection of handwoven products, made using locally sourced raw materials and traditional techniques. The brand is dedicated to preserving and promoting traditional arts and crafts, and works with skilled artisans from Balaramapuram, Trivandrum to create its beautiful fabrics.
Mirali's products are made with the highest level of quality and attention to detail. The brand's focus on sustainability and ethical production practices sets it apart from mass-produced, fast-fashion items. Each Mirali product is carefully crafted by hand, making each one truly one-of-a-kind.The brand's commitment to using locally sourced materials not only reduces its carbon footprint, but also supports local communities by providing employment opportunities and preserving traditional crafts.