The Concept
In this dance that life is, we often find ourselves drifting towards objects and beliefs that help us stay grounded. To take each day as it comes, to face life with a strong heart, we have to remain connected to our inner selves. At Mirali, we believe that we can put our best foot forward in life if we stay rooted in our identities. Then the question arises: “How can we completely connect to our identities both old and new?” As an answer, we propose the idea of reconnecting to our heritage and thereby finding new anchors to ground ourselves.
In Kerala, Handloom is a huge part of our heritage, with our history and stories woven into each warp and weft. However, our skilled handloom weavers are quickly diminishing in number due to a lack of demand for their products. Though these artisans value and cherish their generational knowledge and experience, they are struggling to make ends meet through this craft. They want a different future for their children as weaving is no more a viable livelihood for them. Our vision is to empower the next generation of weavers of Kerala to have the freedom to make choices for themselves.

